FOR IMMEDIATE RELEASE
Avondale Type Co. Designs Custom Typeface for The Container Store and Cricut
Chicago, IL – [2025 09-02] – Avondale Type Co. (ATC), a leading independent custom type foundry specializing in enterprise type design, is proud to announce the release of a new custom typeface "Labeling Script" designed for The Container Store in collaboration with Cricut.
The typeface was created by ATC type designer Christian Dexter, whose work brings a refined balance of functionality and personality to branded type. Purpose-built for use with Cricut’s design and cutting products, the new typeface ensures seamless cutting precision, strong legibility, and expressive character to support The Container Store’s growing suite of creative tools and customer-facing experiences.
“Custom typography plays a powerful role in elevating brand identity,” said Jason Schwartz, Founder and Creative Director of Avondale Type Co. “Christian’s design not only strengthens The Container Store’s brand voice but also expands creative opportunities for Cricut users everywhere.”
This collaboration highlights ATC’s expertise in custom font development and reinforces its reputation as the premier custom type foundry for enterprise projects seeking unique, scalable, and technically sound typographic solutions.
For more information about Avondale Type Co. and its custom font services, please contact Jason Schwartz info@avondaletypeco.com.
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